Pile of ashes on the ground.

BL CREMATION

Year

2019

Location

Tampa, Florida

Industry

Funeral

Category

Corporate Site

Services

  • Website Design
  • Development
  • Support

Client

B&L Cremation Systems, Inc. is the industry leader in design, engineering and manufacturing state-of-the-art human, animal & medical waste cremation equipment.

Falling ashes in the trees.

Challenge

Create user-friendly, responsive website, with a clean and simple design that communicates brand values and showcases their products and services.

Objectives

- Fully responsive project (desktop, tablet and mobile)
- Quick and easy contact form
- Modern and animated side navigation
- Unique presentation of the products and services

Screenshot of the old B&L Cremation homepage.

Concept

The design needed to be simple, and the navigation easy to understand to ensure that all the information was easy to access for a large group of their customers.

Mockup of the new website design in 3 different screen sizes.

Solution

We brought their website into the 21st century with a fully responsive website, an improved user experience, more organization to all of their information and 1-click contact button. With an all-new experience on mobile, potential customers are presented with a clearer and more engaging path to conversion online.

Screenshot of the new redesigned B&L Cremation homepage.

Impact

The conversion rate has been increased, among other things, by offering users quick access to the contacts via a handy floating action button that allows instant contact.

B&L Creamtion contact button.

Results

During 6 month after launch

Increase in convertion rate

20%

Increase in user engagement.

11%

Home page load time

0.5 seconds

Mobile-friendly

Fully responsive

Third-Party Integrations

Tidio

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